Episode 001

3 Laws of Personal Branding, with Rick Sweeney

Jan 31, 2019 | Boardroom Bound

Rick Sweeney has 25 years experience as an award-winning brand strategist, including leading marketing and communications for Cornell’s MBA program.

About this episode

Welcome to the very first episode of my new podcast Boardroom Bound. 

For the next few episodes, I’ll spend a lot of time covering positioning and what that means for you in building your personal brand. Because your brand is essential to obtaining Board roles!

In this episode, we hear from Rick Sweeney. Rick has 25 years of experience as an award-winning brand strategist, including leading marketing and communications for Cornell’s MBA program.

Rick will explain the three laws of personal branding: 

  • Know your value to your organization
  • Manage up, down and sideways
  • Cultivate your image integrity

Are you ready to take the next step in building your personal brand? Hit play now!

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Transcript
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