Episode 028

How To Market Yourself Like No One Else Can, with Mike Kim

Jul 10, 2019 | Boardroom Bound

Marketing isn’t about closing a sale, it’s about opening a relationship.

About this episode

Donald Miller. John Maxwell. Ray Edwards. What do these thought leader brands all have in common? 

They turn to Mike Kim for a brand strategy and help with marketing their message.

And that’s relevant for all of us! Because aspiring board directors need to think through their value proposition and how to share that with the market.

On today’s episode, I’m delighted to have my friend Mike join us. He’s a marketing wizard who specializes in personal branding. 

Mike explains that one of the most common struggles you’ll face when building a personal brand (and you are your brand!) is in how to market yourself. But there’s an easy solution: use your personal story. 

A personal story is a carefully crafted narrative that has one purpose: to create a connection. A compelling story makes you memorable. In a sea of endless other board director candidates, that’s huge.

Developing your personal story is the first step in building a profitable personal brand — and it’s the fail-safe way to marketing yourself like no one else can. It’s the way to stand out as the perfect board candidate.

Click here to listen now!

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Voting is open for the 14th annual People’s Choice Podcast Awards. Boardroom Bound has been nominated for the Business category. We’re in illustrious company as past winners include NPR’s Planet Money and Freakonomics.

We need your help! The top vote recipients during July proceed to the final round. We’d love to see our podcast in the finals to help raise awareness of this show.

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Let’s Get Social! 

I absolutely love connecting with listeners on social media. I’m most active on LinkedIn. (And yes, I do personally post and respond to my accounts!)

This is a great way to hear my latest thinking, get the inside track on new products, and occasionally see a picture of my adorable toddler. 

Resources Mentioned in This Episode

Transcript
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